Optimistic - TurboMachinery International 2022
The year 2019 was one of the most important years for the brand that went through some important changes. It started its activity in the area of repair, maintenance and supply of rotary equipment.
Based on the knowledge that it is able to offer, Optimistic has become highly technological, supplying different industries with rotating equipment in the years 2020 and 2021. With the support of a professional team with more than 15 years of engineering experience, and software specially developed for this area, Optimistic started supplying products such as centrifugal air and gas compressors, reciprocating compressors, centrifugal fans and blowers, process packages and spare parts.
In 2021, Optimistic aimed to strengthen its global positioning in the rotating equipment market, this being a market valued at USD 1,20,725.2 million in 2018, with an expected increase to USD 1,75,184.2 million in 2026, by growing at 4.87% CAGR (compound annual growth rate) from 2019 to 2026. The year 2021 was a difficult year due to the pandemic season, but it was still a year full of challenges.
Optimistic Plus, Lda registered at the National Institute of Industrial Property, the rights to exclusive use of the brand image or other signs used in commerce. The brand complies with all applicable EU and national legal standards on data protection, privacy, and information security.
In 2021, Optimistic decided to create a new website just dedicated to rotating equipment, where it tried to be more explicit about its products. With this new website, it became easier to present information about the equipment and to update about it. We also published articles developed by the brand or based on other authors, about the subject in question or about the market of these same equipments. Social networks worked as a major pillar in sharing these articles in order to improve engagement with their followers.
Google Ads also had a big influence on the website's traffic. A plan of almost 4 months resulted in more than 1000 visitors on the website that led to numerous enquiries through the contact section.
Also in the year 2021, the plan was set to be part of the Turbomachinery 2022 magazine. A magazine known worldwide by the biggest influencers in this market. The Handbook contains machinery specifications, market analyses, company directory with complete contact information, text description of each company, a category section providing a cross-index list of specific market segments, and other related equipment and services. Printed and an online version for maximum marketing impact with 12 months of exposure in one comprehensive volume.
Serving the Turbomachinery Industries for over 60 years and used by over 100,000 specifiers of equipment, products and services, this magazine is distributed at every major industry conference, exhibition and trade show.
The Handbook contains machinery specifications, market analyses, company directory with complete contact information, text description of each company, a category section providing a cross-index list of specific market segments, and other related equipment and services. The Turbomachinery International Handbook is the #1 source of key product and service suppliers to the turbomachinery industries. It is the most comprehensive turbomachinery database in the world!